Welcome to a new decade of living and looking well! Since 2014, I have been editor of the YASOU skin care blog sharing information and advice about natural skin care that we hope you find practical and inspiring. We want to shed light on issues important to those who live and want to live a natural, luxe lifestyle. We wouldn’t exist without all of you, our customers and readers. We don’t have the limelight of big-name skin care companies, but we’re passionate about what we do and always look for ways to better serve you.
Our blog was created to educate, listen, discover and deliver the best information on natural skin care. It allows us to share with you insider knowledge and observations on what works and what doesn’t. The rally in our room always gives a nod to science and the natural world, not hearsay or gossip. Late nights and early mornings at YASOU Natural Skin Care are dedicated to making and promoting a luxe natural skin care line that is effective and sustainable.
In 2020 there’s no place like home to refresh and relax. We will be covering how to enjoy a spa experience at home, how your personality may affect your skin, and sustainable beauty. To all things there is a season including skin care. Seasonal and cultural shifts impact how we care for our skin. Should you stick with the tried and true or take a step in another direction? Mothers and daughters have a lot to share about this. Will advances in health science work with nature to enhance our skin? How can we tidy up and simplify our skin care? We will be writing about natural skin care myths, legends, lessons and more this year. We love participating in our stories gaining first-hand knowledge and asking questions we and our readers want answers to. We are always looking for ideas that speak to your experience and your sense of beauty.
We like to think of ourselves as courageous little guys who stay fresh and independent. We’re guided by ancestral hand-me-down knowledge, aesthetic and professional integrity. Willing to take a risk, we’ve disrupted established skin care recipes for success in the beauty industry. Our customers are willing to transform, to respect nature’s gifts, to promote dignity for all while also knowing that body and soul need to be soothed whether it’s a walk in the woods or the pleasures of a natural vegan body cream.
Some of our competitors promote store-style beauty. We are not competing with a model made up for window dressing. For us beauty lies in who you are, not who you “should” be. It’s what you fill your day with, what you invest in, what you push out and pull in. Our energy seeds interaction with nature, beauty and each other. We are stewards of a sophisticated sense of wellness and enduring beauty.
We don’t work by committee. We have no trend watchers or a high ad budget. But we know what’s good and what’s not. We are constantly looking for new chances to evolve and improve, to elevate all that is best with YASOU natural skin care products and the people who support us through their purchases. We are mindful of all the options available. Our mission with this blog is to provide you with factual information based on science but also entertaining ideas that connect the dots between natural skin care, culture and wellness.
Get ready. We think 2020 will be a wonderful year for you, your skin and everyone who is touched by you.