Environmentally friendly (also referred to as eco-friendly, nature-friendly, and green) referring to goods and services, laws, guidelines and policies that do not harm ecosystems or the environment.

An Intro to Sustainable Beauty

Clean or sustainable beauty means that the products are safe for people and the planet, using only non-toxic ingredients for active results. It means a brand is committed to ethical ingredient sourcing and partners with suppliers that practice similar ethics of production of their ingredients, as well as practicing fair trade when applicable.

Sustainability and ethical beauty is growing in importance as climate change is becoming one of our top priorities in today’s world.


You may wonder what to look for in finding a sustainable brand.  A few things we recommend to start with include:

  1. Is the brand vegan?
  2. Is the brand non-toxic?
  3. Is the brand natural/organic?
  4. Does the brand practice recycling? (zero waste)
  5. Does the brand give back?
  6. Are they palm oil free and if not are they using RSPO-certified palm oil? RSPO- certified palm oil comes from farmers who farm palm trees specifically for palm oil usage.


As the founder of YASOU “A toast to your health” skin care, it has always been important to me to become educated in ways that elevate YASOU as a brand that cares not only for our customers well-being but also for our Earths.


As a brand we check off all of the list above and recently have eliminated our outside packaging for our hydrating body creams and our vegan hand creams.  For our hydrating body creams we have moved from recyclable plastic containers to recyclable glass. Even the frosted technique on the glass is created from recycled paint. We have started a refill program for our 13oz hydrating body cream glass tubs. When you are finished with your cream, gently hand wash the 13oz glass tub, and then make sure it is completely dry before returning it to us. We will sanitize it, and refill it giving you an additional 15% OFF the retail price of your purchase.


By participating in a refill product/program you prevent 70% on CO2  (Carbon Dioxide), save 65% on energy, and 45% on water according to research conducted by The LCA Centre. Some interesting and important statistics wouldn’t you say?


Stuart Landesberg, co-founder and Ceo of Grove Collaborative said: “If packaging can be reused, there will be a huge reduction in the amount of waste that’s created. This is going to be a big part of the future.”  We agree!


The future of beauty is sustainability!


If you are a Chicagoan, here is a recommendation for you when looking for sustainable products.


BIDE marketplace: BIDE exists to consciously curate sustainable, luxury shopping markets and products that are entirely Plastic-Free, Vegan, Cruelty-Free, Ethical, and Fair-Trade. More than a brand, product, or service BIDE is a vibrant community of Earth Advocates: artists, makers, and entrepreneurs coming together to make a change and helping Earth remain a beautiful, vibrant planet. (image: Jure Širić | Pexels)

A Broader View of Water’s Benefit for Skin Care

Just looking at a body of water tends to relax us creating an emotional state that benefits our skin. A calm mind is not releasing detrimental cortisol levels that can impact skin smoothness and elasticity. Nearly two thirds of our body is made up of water. Recently, drinkable “beauty waters” have been introduced that claim benefits for the skin. The research is still out on how effective processed or infused beauty waters are. However, we think a broader view of water’s benefit for skin care is called for.


There are known benefits to drinking plain water to replenish and hydrate the skin

  • Water helps flush out toxins giving your skin a fresh glow.
  • Water supports skin suppleness and elasticity.
  • Water helps heal sunburn faster.
  • It keeps your skin hydrated reducing fine lines, sagging, wrinkles, and dark circles under the eyes.
  • Water helps metabolize nutrients from food eaten and nourishes cells.
  • Water nourishes all plant and animal life, humans included.

Don’t limit the power of water to only drinking it when it comes to caring for your skin. Water can help beautify your skin through cleansing, soaking, steaming, icing and sweating.


Cleansing & Soaking

The earliest water baths are attributed to the Ancient Greeks. Chambers devoted to bathing that date back to 2,400 – 800 BC were found in Greece by archeologists. They discovered bathtubs made of alabaster, washbasins and footbaths. Baths were at first located near natural hot springs. They later started building bathhouses in cities around the 6th century BC. Unlike the Romans who usually bathed in hot water first and then cold water, the Greeks started with cold water, than hot. Bathing became a part of daily life. They cleaned their wet skin using pumice and ash followed with olive oil, than scraped the skin clean before soaking in hot water pools. They often combined oil with the water to soften their skin, thus creating the first beauty water for skin.


Therapeutic Benefits

The Ancient Greeks appreciated the healing power of water that is one of the reasons why our YASOU Greek-inspired skin care line is water based. Medicinal baths included salts, herbs, and minerals. Epsom salts or clay water were used to draw toxins from the body. Bay laurel leaves were used to stimulate circulation and alleviate rheumatic pain. Water scented with lavender helped calm nerves, promoting relaxation. The soothing nature of water was put to use in promoting good health and skin it was the beginning of creating a luxe wellness experience.

Later, the Romans created steam baths and located them near gyms. Steam dilates skin pores and promotes perspiration. It softens skin making it easier for removing impurities.

Plunging your face in a sink filled with ice and cucumbers can act as a toner giving the skin a natural blush. Icing contracts pores making them less noticeable. It can help reduce dark circles under the eyes and puffiness. Putting ice on skin for bee stings and insect bites will reduce swelling and pain.

Swimming in water is known to reduce inflammation and strengthen the heart muscle. Chlorinated pools may dry out skin so apply a body cream before entering such a pool. Sweating while working out releases toxins that clog skin pores. Sweat also spreads the body’s own natural antibiotics on the skin. Exercising heavy enough to sweat elevates the brain’s endorphins putting you in a better mood.

Water is also found in wholesome foods. Eating such food is the best way for nutrients, vitamins, minerals and anti-oxidants to be absorbed by the body.

Don’t limit yourself to just drinking or bathing in water. Appreciate all its states: solid, liquid, and gas. See its benefits in promoting healthy, beautiful skin.

What’s Love Got to Do With Skin Care?

To express love you could write a poem, play a heart rendering song, attend a candlelit dinner, pick up roses, or wrap a box of jewelry. However you do it, to love and be loved is a pleasure that supports healthy skin. Plant kisses, offer a massage, or sit in the back at a romantic movie. Feel-good emotions help reduce stress and build skin cell immunity. Indulge yourself.

Love lets you face the world
When your skin looks and feels good you are ready to face the world. Caring for your skin is a way of expressing self love. Healthy skin is one path our bodies and brains use to indicate what’s stirring inside. When you love the skin you’re in, it shows.

Let the glow grow
Love can help you get your glow on. A happy, joyful person releases endorphins causing increased blood flow that may manifest as skin glow. Endorphins spread like confetti from your brain when it’s trying to keep pain and stress at bay. Some lovely ways to increase endorphins are to eat, laugh, make love, listen to music, drink, exercise with others and sniff lavender.

Love reduces stress
Self-care is important for healthy skin. Desire lights our fire but stress, sadness and anger can cause inflammation that leads to skin disruptions such as acne and rosacea. Happiness and joy reduce inflammation through chemical reactions that include endorphins and neurotransmitters. Stress increases cortisol levels and inhibits enzymes responsible for the healthy production of collagen and elastin.

Love is mindful
The nerve endings in skin are continually communicating with the brain. If you or your significant other experience chronic stress or disturbing emotional issues it may show up on the skin. The mind-skin connection was reported years ago in Harvard Health Publications, Women’s Health Watch. Consider the blush, if you question the skin’s ability to decipher emotions.

Love makes skin stronger
Positive emotions increase skin cell immunity. Strong skin cells are less prone to infection and quicken the skin’s ability to heal. Skin tells a story of how we cope, love, fear, desire and explore. It shows what we’ve been through and how we choose to live life.

A team of researches from Duke University recently demonstrated how emotions can be “seen” using a functional MRI scan. While fascinating, it’s more wonderful to see joy in real life on the faces and in the arms of our loved ones. Our skin allows us to touch and feel. Nurture your skin with natural moisturizing skin cream and you’ll be ready for all that love has to offer.

Share the love and make it special this Valentine’s Day with YASOU natural skin care.

What do Eco-Luxe, Eco-Beauty and Eco-Friendly Really Mean?

Eco-Luxe, Eco-Beauty, and Eco-Friendly are terms that have gained a great deal of momentum and are becoming part of a new vocabulary for discussing luxury, beauty, fashion and our overall standard of living today. What do these terms mean and why have they become relevant?

Environmentally friendly or environment-friendly, (also referred to as eco-friendly, nature-friendly, and green) refer to goods and services, laws, guidelines and policies that inflict reduced, minimal, or no harm upon ecosystems or the environment.* This term most commonly refers to products that contribute to green living or practices that help conserve resources like water and energy.

If we want to live on a planet with clean water, fresh air and a diversity of plants and animals, we have to do everything we can to protect the Earth’s health. Being environmentally friendly means choosing a lifestyle that helps the Earth more than it hurts it, and speaking up when you see the world around you being harmed. Conserving water, driving less often, gardening, and caring about animals are all good ways to start helping. The key is to make a concerted effort to live your life in a way that is conscious of the earth, it’s beautiful creatures and eco-systems.

Eco-Luxe means ecologically-friendly luxury. Some say that ‘Eco’ (design based in environmental sustainability) and ‘Luxe’ or luxury, cannot exist simultaneously and are contradictory. This may be true in the older definition of ‘excessive consumption’, however, the way people define luxury is changing. Today’s definition moves away from heavily marketed mass-manufactured brands put together in massive factories in foreign countries to local hand-made products created by artisans with love and reflecting the local culture. People want to relax in the knowledge of where, how and by whom their products were made. Today’s luxury is ‘guilt-free’ and tells its own story.

The new ‘luxury’ returns to products of quality that provide a unique experience of ‘immersion’- embracing the natural environment and the unique culture of a place, it operates in the face of globalization and its mono-culture. It is not necessarily showy – it’s all about details. Today’s luxury indulges the soul not the ego.

Eco-beauty. When it comes to beauty, we can ask as ourselves “how do the products I buy and the companies I support, contribute to the Earth’s well being, as well as my own?” Are these products good for me and good for the earth? Are these products cruelty-free, meaning the ingredients are not tested on animals or harmful to one’s health and the environment? Is the packaging eco-friendly and biodegradable? The answers to these questions are about wellness, for yourself and the earth. Many companies like YASOU natural skin care have emerged with this in mind.

The terms eco-luxe, eco-beauty and eco-friendly have become more than marketing terms, these are being embraced by eco-conscious consumers around the globe. It’s a new movement that is returning to quality and responsibility. It is not about ego but about ones beliefs.

Today’s well-off and eco-conscious consumers are turning to eco-luxe products, ranging from cosmetics to diamonds to cars that are beautiful, luxurious ⎯ and eco-friendly.

* wikipedia

How Green is Your Skincare Routine?

Nourishing your skin each day is a routine most people don’t think about except when buying skincare products. Let’s put a spotlight on these few minutes of each day to discover how green your skincare routine is, or can be. How you wash your face, bathe and moisturize your skin can make a difference in the way you live, look and feel. These tiny acts can also have an impact far beyond your bathroom walls.

Are you using more skincare products than necessary?

Make an assessment. Everyday skincare generally consists of twice a day cleansing, and moisturizing. For these basics choose natural, organic products that provide multiple benefits packaged in one recyclable container. Simplify. It saves time, culling minutes off your routine. For each product used there is an environmental impact. Think about the products now on your shelf or surrounding your sink. Choose the right products and less truly is more. Look for multi-tasking ingredients including Rosemary extract, Mandarin oil and Shea butter.

Do your skincare products contain all natural, organic ingredients?

Read the label. It is hard to decipher what all the ingredients are on a label but a rule of thumb is the fewer and the more recognizable the ingredients, the better. Creams, lotions and oils applied to the skin stay on its protective surface. Don’t contaminate that surface with harsh, toxic chemicals or ingredients known to be harmful. Natural moisturizing ingredients such as aloe vera, olive oil, and beeswax are some of nature’s gifts to our skin.

Are your cleansing tools organic and reusable?

Organic cotton wash cloths forego the processing that may add contaminants. Washcloths are reusable and good for exfoliating skin. The ecosystem where the organic cotton is grown is protected from pesticides and chemical fertilizers.

Try a natural boar body brush or a natural loofah sponge. Loofah is a climbing plant related to the cucumber. It has been used in Asian cultures for centuries.

Do the skincare companies you buy from support environmentally friendly practices?

Are they themselves green? Is product packaging recyclable? Do they donate to non-profits that support planet friendly initiatives? If so, support of them is another step in feeling good about the choices made in making your skincare routine green.

Natural, organic skincare is one way to feel refreshed in body and mind. When applied, the natural fragrance from essential oils becomes distinct to the individual wearing it. Treating yourself well with skincare that offers a beneficial bouquet of botanicals and plant extracts is anything but routine.