His and Her’s: Gender Neutral Beauty

When developing YASOU skin care I wasn’t thinking about gender neutral beauty or how my skin care line should be unisex. I just wanted to create products that contained quality ingredients, were plant-based, cruelty-free, felt good and really worked. These were and are the requirements on my “Must” list.

After creating my first product YASOU hydrating body cream with essential oils, I noticed my husband and brother loved the body cream. They loved the way it felt, the way it smelled and that it really helped their dry/cracked skin.  I realized that the ingredients and essential oils (aroma) I was using in my line appealed to both genders.

The more research I did concentrating on hydration and replenishing aging skin, the more I learned that if you use quality ingredients that target all skin types, than both men and women can use the same products.  There are huge differences between male and female skin but the key when looking for skin care is to not think about gender but to think about skin type and skin care needs. When tailoring a skin care plan, one should base it on one’s own need, particular issue and what the best ingredients or treatments are needed to solve them.  With all this in mind I knew YASOU skin care was naturally unisex and part of the gender neutral beauty tribe.

Our world and the beauty industry is changing. Traditional stereotypes are beginning to dissolve, looking and feeling out-dated. Gender neutral beauty is becoming a global trend in 2018 and when skin types and skin needs are similar for couples, it’s also cheaper to invest in quality products and share them. Plus there’s less clutter and waste, so it’s good for the environment!

The more I think about Gender Neutral Beauty the more I realize that there is something deep happening.  I believe it’s a sense of freedom for all of us and for our children.  It’s the freedom to try new things,  shop and live in a way where we don’t feel judged or stifled into a gender or category that may sacrifice quality.  Marketing is ingrained in how we live and in how we view ourselves and our beauty.  Marketing is becoming inclusive, more of a reflection of the society we prefer to live in!   It’s the best time to learn about your ingredients and what their benefits are. When shopping, you can invest in something good that works for you and your loved ones. Remember feeding your skin is like feeding your body!  No matter what your gender.

Is the Father in Your Life Comfortable in His Own Skin?

We’re celebrating Fathers Day this year with some questions to ask dad on his special day. Learn more about who this man really is, what he values and how he may have influenced you while growing up or as a partner in raising your own kids.

Make it light and easy. All of our questions refer to the father in your life and use colloquial phrases related to skin.

 

  1. Are you thick-skinned? When did you feel you needed to be thick-skinned about something
  1. Are you thin-skinned? Explain your reasons for being thin-skinned in a certain situation
  1. What gets under your skin?
  1. Are you a skinflint? What financial wisdom can you share?
  1. Have you ever skinny-dipped? When, where?
  1. Describe an incident where you felt it was no skin off your back?
  1. When and how did you escape something by the skin of your teeth?
  1. Do you have skin in the game? Explain.
  1. What issues for you go beyond skin deep?
  1. Do you like the skin your in?

 

Help dad stay comfortable in his skin. Reward him with a special gift from YASOU skincare. Get 15% off on the vegan face cream when you use the code dad15 at checkout.

Please share your questions below using colloquial skin phrases that would delve into dad.

A Man’s World Now Includes Skin Care

While Brazil was getting ready for the 2016 Olympics, one quarter of Brazilian men reported spending more time tending to their facial skin than they had in the prior 6 months. Their biggest skincare concerns were ones shared by North American and European men – aging skin and oily skin, according to Mintel consumer research.

Euromonitor International research shows Egyptian men’s purchases of shaving products including creams, foams, razors and blades edged up last year. Sophistication and incomes are rising in Indonesia along with men’s concerns over their image. A simple grooming routine is what the majority of men reported wanting.

Sales of skincare products for men are surging in part because of Millennial men who are now reaching their mid twenties and older. They are more knowledgeable of product benefits and more aware of how to enhance their image than older generations of men.

Men’s salons that offer massages, facials and waxing are tapping into the pleasure and practicality of men’s self care. Beard control, pore treatment, skin firmers, moisturizers, and sun protectors are some of the personal care products that appeal to male consumers. They are willing to spend money on skincare but often need a second opinion on which products to buy. Quality of ingredients and a positive sensory experience are things they look for in skin care products. They want their products to be effective, smell good and feel good.

Within the top selling men’s personal care products are body moisturizers, facial cleansers and facial moisturizers. According to Mintel research, 12 percent of men use eye cream. Fifty nine percent say personal care products boost their self-esteem.

Connected to world influences by social media, men are finding skin care tips and use acceptance from global sources. Paris Vogue deemed South Korea a “utopia of grooming” and highlighted some of the best-selling man inspired Korean products and treatments. In South Korea cleansing, moisturizing and staying out of the sun are lessons parents teach to both boys and girls. In the USA male awareness of skin care benefits is increasing. An estimated 43 percent of American men are using skincare products to moisturize their skin, stall aging, conceal flaws and cleanse their faces.

YASOU natural skin care is a unisex brand that appeals to both women and men. They like its feel, quality of ingredients, aroma and effectiveness. Another benefit men especially like is easy product purchase. It’s simple to order YASOU skin care products online. Beautiful skin and well-being are available to all.