Why YASOU Is A Cruelty-Free, Plant-Derived, Vegan Skin Care Line

This blog post is very personal for me and hopefully you will see why. When I decided to create YASOU, “ A Toast To Your Health” skin care line, the things I knew for sure were. . .

1) I wanted my skin care line to be cruelty-free

2) I wanted to only use natural or organic plant (vegan) or plant derived ingredients

3) I wanted to become Leaping Bunny certified

Also, the skin care line had to be Greek-inspired as an ode to my ancestry and its timeless devotion to aesthetics and health.

I am not a vegetarian but I am a work in progress in becoming one. I have always loved, respected and protected animals and the earth. I can honestly say that I have felt happiest and most comfortable when with animals or while being in nature.

As I do research for new, interesting ingredients I have come to realize that as exotic as a new ingredient or origin may sound, when you break it down – it is almost always about ingredients that contain vitamin C, vitamin A, vitamin E, omega or protein just to name a few, that are known to be antioxidants or have benefits for collagen and hydration, etc.

Why test already safe products?

If you think about it there are many products on the market that are made using thousands of ingredients that have a long history of safe use. So why do we need to test on animals? The argument in 2017 may be to see if the ingredient is safe. I say “phooey.”

“Companies can ensure safety by choosing to create products using those ingredients. Companies also have the option of using existing non-animal tests or investing in and developing alternative non-animal tests for new ingredients. There are nearly 50 non-animal tests that have been validated for use, with many more in development.” Taken from an article from The Humane Society of The United States called “Fact Sheet: Cosmetic Testing

Beauty consumers speak up

In this article on what Beauty Consumers Favor by Nielsen statistics show “when it comes to claims in the beauty aisle, consumers appear most invested in animal welfare, as “not tested on animals” was the most important packaging claim among those surveyed (57%), followed by SPF (sun protection factor) related claims (56%).” This article contains a lot of great info with statistics on what has become important to consumers.

If cruelty free products are important to you and you don’t know how to tell if a product is cruelty free, please check for a Leaping Bunny, cruelty-free or Not tested on animals bunny logo. To learn more see my previous post: What’s A Bunny On The Label Mean?

Please note that being a cruelty-free company doesn’t mean the ingredients do not contain animal or animal by-products in them. Only companies identified as vegan do not contain animal by-products in them. This is another conversation we can have soon.

I want you to also know that YASOU skin care is a sustainability-minded company. Our commitment to the natural environment extends beyond skin care. All of our packaging is environmentally friendly and recyclable. We take care to manage any waste in a sustainable way because we care and love our earth.

When you buy cruelty-free, plant-derived skin care products you are supporting the effort to build a humane, sustainable lifestyle that benefits all.

YASOU Skin Care Outlook in 2017

Wow, more than a week into 2017 and we have so much to talk about! I think it will be a year of action and awareness in all aspects of skin care. Health and beauty rituals will focus on what we put into our bodies and on our skin. People are seeking information and insight on what skin care wellness is and what it means.

Natural and organic beauty has entered the main stream. It’s continuing to grow and making a mark in consumer behavior. A recent survey (from an article on skininc.com) found more U.S. women consumers are checking labels to avoid certain ingredients.

The “Green Beauty Barometer” survey was conducted online in June with over 1,000 U.S. women aged 18 years and older revealed that nearly six in ten U.S. adult women (59%) read beauty product ingredient labels prior to purchase. Nearly 40% intend to increase their spend for all-natural beauty products. Of those surveyed, 54% of women claimed it is important their skin care purchases are all natural products. Here are some of the topics we’ll be covering this year on natural and organic skin care.

We are excited to inform you about new tools for home skin care that will be available in 2017. From acne treating lights to LED light Therapy. Do they really work for revitalizing the skin? We’ll be talking a great deal about Hydration this year. We’ll give you our top three facials recommendations along with info on how to treat your skin after using a facemask.

Thinking about traveling this summer? I sure hope so. We want you to be ready to go and will be writing about skin care rescue treatments and products to use while traveling. We also will post our top DIY recipes to help cleanse your skin. Try it at home!

A few key ideas in 2017 skin care trends that you’ll be seeing are Hyaluronic Acid, Superfoods, anti-oxidants, Vitamin A, Vitamin B and Vitamin E to name a few. We’ll be touching on all of them as well as what positive oils retain the most moisture for your skin. Oh and of course we will include the benefits of a good eye cream and what ingredients to look for!

This year we are also reaching out to all the 2017 brides. We’ll offer tips for glowing skin for their special day. There’s lot to talk about and we can’t wait to jump into the new year. You and your friends are invited to join us in our conversations. Your thoughts are important to us and we want to hear from you. Drop us a line at terry@yasouskincare.com, like us on Facebook and instagram or comment on our blog posts.

Happy 2017! Let’s jump into action this year in full force with natural and organic beauty.