His and Her’s: Gender Neutral Beauty

When developing YASOU skin care I wasn’t thinking about gender neutral beauty or how my skin care line should be unisex. I just wanted to create products that contained quality ingredients, were plant-based, cruelty-free, felt good and really worked. These were and are the requirements on my “Must” list.

After creating my first product YASOU hydrating body cream with essential oils, I noticed my husband and brother loved the body cream. They loved the way it felt, the way it smelled and that it really helped their dry/cracked skin.  I realized that the ingredients and essential oils (aroma) I was using in my line appealed to both genders.

The more research I did concentrating on hydration and replenishing aging skin, the more I learned that if you use quality ingredients that target all skin types, than both men and women can use the same products.  There are huge differences between male and female skin but the key when looking for skin care is to not think about gender but to think about skin type and skin care needs. When tailoring a skin care plan, one should base it on one’s own need, particular issue and what the best ingredients or treatments are needed to solve them.  With all this in mind I knew YASOU skin care was naturally unisex and part of the gender neutral beauty tribe.

Our world and the beauty industry is changing. Traditional stereotypes are beginning to dissolve, looking and feeling out-dated. Gender neutral beauty is becoming a global trend in 2018 and when skin types and skin needs are similar for couples, it’s also cheaper to invest in quality products and share them. Plus there’s less clutter and waste, so it’s good for the environment!

The more I think about Gender Neutral Beauty the more I realize that there is something deep happening.  I believe it’s a sense of freedom for all of us and for our children.  It’s the freedom to try new things,  shop and live in a way where we don’t feel judged or stifled into a gender or category that may sacrifice quality.  Marketing is ingrained in how we live and in how we view ourselves and our beauty.  Marketing is becoming inclusive, more of a reflection of the society we prefer to live in!   It’s the best time to learn about your ingredients and what their benefits are. When shopping, you can invest in something good that works for you and your loved ones. Remember feeding your skin is like feeding your body!  No matter what your gender.

Why Cruelty-Free, Vegan Skin Care Is A Win, Win!

There are many reasons why cruelty-free, vegan skin care products are a better choice but the main reason for cruelty-free products is To Stop Animal Testing!

Vegan and cruelty-free products are two different things, however both provide a safe way to achieve a youthful and beautiful appearance. Vegan skin care and cosmetics have absolutely no animal ingredients used in their production. This means you won’t be using animal fats and other things derived from animals to get your look. Cruelty-free products mean they were never tested on animals.

Greek-inspired YASOU natural skin care believes that every breathing, living soul should be treated with loving kindness and respect from our planet to all of its creatures because only than can we lead a holistic lifestyle, living our lives and healing our bodies through natural remedies.

1) Animal Testing is Cruel and Inhumane. It’s just unnecessary; there are thousands of ingredients that have already been proven to be safe that can be used to create a new product. Technology has also brought us better alternatives for ingredient safety. One of them is Vitro diagnostics, which has many advantages over animal testing, and the other is cell culture tests as well as computer modeling.

Perhaps Anatole France said it best: “Until one has loved an animal, a part of one’s soul remains unawakened.

2) You Can Become Healthier without Animal Testing. Switching to cruelty-free, vegan, products helps you to become aware of natural, plant-derived and non-toxic products that are healthier for you. Mainstream brands can be full of harsh containing toxic chemicals including parabens, sulfates and fragrances that do nothing good for you or your body.

3) Glowing Skin. Vegan, cruelty-free products tend to be plant based products which contain NO by-products in them. Such products give your skin a rejuvenating glow by delivering the most effective anti-aging benefits through combinations of all-natural antioxidants, vitamins, minerals, and botanical extracts that are easily absorbed into your skin.

4) You Can Make A Difference. The way you spend your money communicates your beliefs, values and interests. One way you can get cruelty free right is by supporting companies that are Leaping Bunny certified (Learn more: What’s A Bunny On The Label Mean? )

Communicating your values with your elected officials helps shape their position on an issue. You can help end animal testing for cosmetics in the US by letting your U.S. representative know that it is important to you and by asking him/her to become a co-sponsor of HR 2858 (The Humane Cosmetics Act). It will take just five minutes to email or call your Representative.

5) Vegan Beauty. Most vegan brands are against animal testing and use natural plant based ingredients. Dry skin is known to subside with the use of vegan skin care because the majority of products contain a lot of water. Plant based ingredients are easy for your skin to absorb. Put those two together and you have super hydrated skin all day. Knowing what’s on your skin can give you peace of mind with ingredients you can understand. In the long run, it’s just better for you we promise.

Vegan skin care is better for your skin, the planet, your health and it helps save animals lives!  See all the good ingredients we have in our vegan hand cream and vegan face cream.

YASOU!

Why YASOU Is A Cruelty-Free, Plant-Derived, Vegan Skin Care Line

This blog post is very personal for me and hopefully you will see why. When I decided to create YASOU, “ A Toast To Your Health” skin care line, the things I knew for sure were. . .

1) I wanted my skin care line to be cruelty-free

2) I wanted to only use natural or organic plant (vegan) or plant derived ingredients

3) I wanted to become Leaping Bunny certified

Also, the skin care line had to be Greek-inspired as an ode to my ancestry and its timeless devotion to aesthetics and health.

I am not a vegetarian but I am a work in progress in becoming one. I have always loved, respected and protected animals and the earth. I can honestly say that I have felt happiest and most comfortable when with animals or while being in nature.

As I do research for new, interesting ingredients I have come to realize that as exotic as a new ingredient or origin may sound, when you break it down – it is almost always about ingredients that contain vitamin C, vitamin A, vitamin E, omega or protein just to name a few, that are known to be antioxidants or have benefits for collagen and hydration, etc.

Why test already safe products?

If you think about it there are many products on the market that are made using thousands of ingredients that have a long history of safe use. So why do we need to test on animals? The argument in 2017 may be to see if the ingredient is safe. I say “phooey.”

“Companies can ensure safety by choosing to create products using those ingredients. Companies also have the option of using existing non-animal tests or investing in and developing alternative non-animal tests for new ingredients. There are nearly 50 non-animal tests that have been validated for use, with many more in development.” Taken from an article from The Humane Society of The United States called “Fact Sheet: Cosmetic Testing

Beauty consumers speak up

In this article on what Beauty Consumers Favor by Nielsen statistics show “when it comes to claims in the beauty aisle, consumers appear most invested in animal welfare, as “not tested on animals” was the most important packaging claim among those surveyed (57%), followed by SPF (sun protection factor) related claims (56%).” This article contains a lot of great info with statistics on what has become important to consumers.

If cruelty free products are important to you and you don’t know how to tell if a product is cruelty free, please check for a Leaping Bunny, cruelty-free or Not tested on animals bunny logo. To learn more see my previous post: What’s A Bunny On The Label Mean?

Please note that being a cruelty-free company doesn’t mean the ingredients do not contain animal or animal by-products in them. Only companies identified as vegan do not contain animal by-products in them. This is another conversation we can have soon.

I want you to also know that YASOU skin care is a sustainability-minded company. Our commitment to the natural environment extends beyond skin care. All of our packaging is environmentally friendly and recyclable. We take care to manage any waste in a sustainable way because we care and love our earth.

When you buy cruelty-free, plant-derived skin care products you are supporting the effort to build a humane, sustainable lifestyle that benefits all.

What’s A Bunny On The Label Mean?

The Bunny is a symbol that you may find stamped on your cosmetic, skin care, personal hygiene or household products labels. It signifies that the company that manufactured the product does not perform any testing on animals.

There are only 3 bunny logos a cruelty-free shopper should trust. The first step is therefore recognizing the logo: if it’s not one of the 3 logos below, proceed with caution!

Many companies use arbitrary illustrations of rabbits to indicate that their product is cruelty-free. While this doesn’t mean the company in question isn’t truly cruelty-free, you will have to research it.

The 3 bunny logos you can trust are the following: the Leaping Bunny logo, PETA’s cruelty-free logo, and the Choose Cruelty-Free logo (independent Australian organization; especially look for this symbol if you live in Australia!). Any other symbol or logo of a bunny is unofficial and has not been accredited by a reputable cruelty-free organization.

Leaping-Bunny Crueltyfree Not-Tested-On-Aminals

If the product you’re looking at is displaying one of these 3 trustworthy logos, the next step is to verify its authenticity by searching for the company in the organization’s online database. Although it’s a rare occurrence, some companies can and will display official logos unlawfully and without being certified by the organization! Here are links to each database:

Leaping Bunny Compassionate Shopping Guide
PETA’s Cruelty-Free Company Search
Choose Cruelty-Free List

If the logo on the packaging is not the Leaping Bunny’s, PETA’s, or from Choose Cruelty-Free, the logo is a fake. If the packaging displays one of these logos but you can’t find the company in the organization’s database (linked above), it’s also a fake. And always remember that a company can be cruelty-free even without displaying any logo.

YASOU proudly is Leaping Bunny certified. The Leaping Bunny signifies that the product is made by a company that adheres to the Corporate Standard of Compassion for Animals, developed by the Coalition for Consumer Information on cosmetics, a coalition of animal protection groups. The CCIC’s purpose is to promote a “cruelty-free” standard and logo. The coalition includes six U.S groups, including the Humane Society of the United States, as well as animal protection groups in Canada and Europe. The Corporate Standard of Compassion for Animals is a pledge by a company not to conduct or commission animal testing of their product/ingredients, after the date of the agreement.

Companies that take the pledge and wish to use the logo must be licensed and a fee is required. The fee is used to fund an independent audit of the company’s compliance with the standard. Companies may also make this pledge without using the logo, but if they don’t use the logo, there is no independent verification that they are meeting the pledge. The CCIC website (www.leapingbunny.org) lists the companies who meet the standards, indicating which ones are authorized to use the logo. Only those who use the logo are verified by CCIC. Companies using the logo agree to be audited once every three years by an independent assessor, or, in the case of smaller companies, a “spot-check,” commissioned by the CCIC and performed by an accredited auditor.

As you can see there are rules/pledges to become certified and there are also severe consequences should these rules/pledges be broken. We urge you to take the time to examine your packaging/labels, read your ingredients and look for one of the above bunny’s because if a product cares enough to create products that have not been tested on animals, it’s a sure bet they care enough about creating ethical products that are good for you and your loved ones.

YASOU!