Since the Earth was formed, the overall amount of water on the planet has remained relatively consistent. The water we drink today could contain the same molecules as what our earliest ancestors drank. Water covers 71 percent of the Earth’s surface while the average human adult body contains about 60 percent. The human body percentage varies by age, gender, and fitness level. Lean tissue contains more water than fatty tissue. Body water can constitute up to 75 precent of body weight and is mostly found in and near cells in a variety of fluids including intracellular, extracellular and plasma. Organs contain water with the highest percentage in the brain and kidneys. We cannot underestimate the value of water to our planet and body, including our skin which is an organ containing 70 to 75 percent water. Keeping skin hydrated is a part of skin care that fends off dullness, wrinkles and enlarged pores and improves fullness and elasticity.
Since our bodies are made up of water, it only makes sense for purified water to be listed as a main ingredient in natural and organic skin care products. The water acts as a solvent dissolving other ingredients that benefit the skin. Silky creams and lotions are formed when water combines with natural oils. It’s easy for the body to absorb water into the cellular level. Purified water is 
filtered to eliminate any impurities and harsh minerals that might irritate the skin. Using hard tap water to wash your skin can strip away its natural oils and cause dryness. That’s why it’s important to hydrate your skin with a good moisturizer.
We know what happens in deserts when dry air and a lack of moisture cracks the ground surface. How conditions in the rain forest combine to nurture new growth. Rivers begin as small streams fed by melting ice and rainwater. They carve their way down from mountain origins toward their ultimate destination, the oceans. Create the right conditions for your skin.
An intentional decision to include purified water as a main ingredient in YASOU skin care products is a wise business choice but also a gesture – we want to bring the everlasting beauty of the sea to thee.
(Photo: Jess Loiterton | Pexels)