Theodora Ntovas founder. Photo: Iwona Biedermann
My Essence – the basic, real and invariable nature of me.
I’m Theodora Ntovas, founder of YASOU “a toast to your health” skin care, a native Chicagoan and a first generation Greek. Welcome and thank you for visiting my website.
“YASOU” (pronounced ya-soo) is a common Greek greeting that is used to say “Hello” or “Good-Bye” but it’s original meaning is “A toast to your health.”
When I was a young girl I lived and visited Greece often- lucky me! My mother’s parents were mountain farmers from a small village called Archia Feneos in the Peloponnese region near Corinth, Greece. My father’s parent’s lived in Athens. When living in Greece I remember either being in the mountains-where I experienced “old world” culture or in Athens where we were always by the sea. Being near the sea, is very important to Greek people it’s how they live and part of who they are. These experiences shaped my spirituality and love for nature, animals, water, good food, and the respect for all living things.
My grandparents lived off their land and cooked with the freshest ingredients, vegetables, oils, meat and fish. Both of my grandmothers made their own health and beauty remedies from local flowers, indigenous plants and organic beeswax or propolis. My mother continued to follow these practices and shared them with me
YASOU was inspired from my heart and passion — it was a way to reconnect with the heritage I distanced myself from in my teen years and found yearning to connect to in mid-life.
Before YASOU, I was an art director and had been in the visual communications business for a decade. Despite success in my career, I felt empty…and I felt a calling to return to the Greek village that I remembered so fondly. I wanted to find where my grandparents were buried and reconnect with my roots. One day while I was there, I was shopping at a local farmers market where I came across a beeswax product that contained ten essential oils from local plants and flowers. I thought it was a great product that could be imported back to the US, where I could re-package it , brand it and sell it through Fair Trade.
I had the local villager, who created the product, send me several samples, but with every shipment, the product was very different and inconsistent and not something we could correct. I was heartbroken and my husband Ray said, “why don’t you put all your ideas together and create your own product right here in the US and I’ll be your first investor?”
Thus YASOU was born! We source our ingredients from the best growers, producers, and suppliers in the U.S.- working as local as possible. The goal is to bring you the best ingredients and the most luxurious application experience.
Our mission is to combine medicinal with luxury and change what luxe means in today’s green beauty era by uniting old world quality with new world science, bringing you this luxe wellness Greek-inspired skin care line.
YASOU “a toast to your health” skin care is the manifestation of my heart and passion for good health, good ingredients and a happy life for all.
Our Commitment is to you and our environment.
Special thanks and much love to my husband Raymond Roth and all the good people that are involved or have been involved with the development and growth of YASOU natural skin care. You all know who you are-xoxoxoxo
Stay in touch
Drop me a line at email@example.com and let me know your thoughts. It’s important to me and don’t forget to sign up for YASOU’s e-newsletter (link) to learn about our promotions, events and new products.