From its beginning YASOU Natural Skin Care made a conscious decision to create effective skin care products for people of every ethnicity, race, skin type and skin color. Our multicultural approach influences the ingredients we select and the processes we use in creating our products. The origins of our ingredients are a history lesson in cultural Influences where cultures depend on one another. Each of our products exists because of the contributions and collaboration of multiple cultures.
The list of ingredients in YASOU body cream with essential oils is an example. Mandarin essential oil was originally cultivated in the 12th century in southern China. Cypress oil comes from trees in the mountains of northern Mexico and the eastern Mediterranean. Use of the Aloe Vera plant in skin care has a history in Africa, India, and China. It was the Egyptians who shared the plant’s skin care secrets with the Greeks and Romans. Clinical tests now show its ability to accelerate cellular regeneration as well as hydrate and soften the skin. Shea butter comes from the fruit nut of the Karite trees growing in the savanna grasslands of West Africa. The harvesting of the tree nuts and extraction of its butter is often done by women working in cooperatives that provide consistent employment and paychecks. An estimated three million African women work with shea butter according to the UN Development Program. Our purchasing power supports rural communities as well as women’s empowerment. Marigold flowers contain Calendula oil and are native to southwestern Asia, the Mediterranean and western Europe. This oil helps prevent acne and skin inflammation.
We don’t pretend to know all about these cultures, but we’re open to new ideas and learning. We’re curious about people, geographies and ingredients cultivated. More often than not business owners find common ground and respect the ingenuity of others that may be unlike ourselves. Something may seem strange to us because it doesn’t fit with our assumptions. But it’s never too late to learn. These are just some of the natural skin care lessons we’ve embraced by working with people, not stereotypes; with cultures, not systems.
- You always look better wearing a smile and offering kindness.
- We have something to learn from everyone we meet no matter their position or place of origin.
- While skin is somewhat genetically inherited, culture is learned.
- Skin care is dynamic, not static. New ingredients are introduced from around the world. Research studies confirm or negate myths, legends, and viral messages on social media.
- Natural skin care is holistic and not positioned as high or low culture.
- History and geography help shape development in the skin care industry across cultures.
- How natural skin care products are produced, packaged and distributed depends on a country’s economy and politics.
- Who uses natural skin care products is often a social construct. Skin care product consumption by South Korean men is huge compared with the U.S. and Europe.
These global lessons have helped YASOU skin care establish core values. We celebrate the histories, geographies, contributions and collaboration of multiple cultures by creating a natural skin care line that you can trust and believe in.