Discussions, topics, research on overal skin care using natural, clean, vegan, cruelty-free, non-toxic, gluten-free, unisex ingredients, DIY concoctions, or treatments.

Healthy Skin Hydration Do’s and Dont’s

Skin hydration is not a matter of simply drinking water or taking a shower. In fact, if the shower water is hot you are stripping the skin of moisture. While drinking water is good for your body overall, there’s no research that shows it hydrates your skin. Skin hydration can be affected by lifestyle, age, season, diet and the skin care products you use. If your skin feels tight and rough it may be dehydrated. Keeping your skin well hydrated slows the appearance of aging. Here are some skin hydration dos and don’ts to help guide you in keeping your skin healthy and hydrated.


Do’s for skin hydration

  • Use a gentle cleanser

Cleanse your face at the end of each day. Cleansers remove whatever daily toxins and dirt your skin has been exposed to. They also help remove dead cells on the skin surface. A gentle cleanser can add moisture to your skin. Look for hydrating olive oil and shea butter as ingredients. While cleansing always wash with lukewarm water.


  • Exfoliate

As we age, the skin’s surface renewal process slows. Dehydrated dead skin cells languish on the skin surface making skin look dull. These dead cells also block the skin from absorbing moisturizing products. Exfoliate regularly to refresh surface skin.


  • Apply water-based skin care products

One proven way to keep your skin hydrated is to apply water-based skin care products on damp skin. For both face and body, water-based products with hydrating ingredients such as hyaluronic acid and vitamin C lock moisture in, making your skin feel less tight and rough. It’s water that puts the glow in your skin, so water-based products work with your skin. Remember to apply a body and face cream after you shower and a hand cream after washing your hands.

Water-based face masks and eye creams can hydrate the skin and soften fine lines. Use serums between cleansing and moisturizing. If skin feels tight during the day, use a facial spray to refresh.


  • Add a humidifier

Humidifiers are often welcome during the winter months to add moisture to dry, indoor air. Your skin will feel the difference.


  • Eat anti-oxidant foods and healthy fats

High anti-oxidant foods contain vitamin A (carrots, sweet potatoes, spinach, cantaloupe), vitamin C (orange juice, strawberries, peppers, broccoli) and vitamin E (nuts, seeds, olives, asparagus). Well-hydrated skin with a nice layer of lipid (fat) beneath protects internal moisture. Smart fats contain omega-3s found in fish, walnuts and ground flaxseed.


  • Protect skin during winter

Wear gloves, hats, and jackets when going outside to protect your skin from cold, dry air. Apply sunscreen and moisturize as needed, which may be more often than during other seasons. Moisturizers form a protective seal, pull hydration to outer skin layers, and smooth edges between outer layer cells.


Don’t Allow Skin to Dry  

Here are some ways to avoid skin dehydration.

  • When cleansing, avoid hot water and deodorant soap. These can strip skin of moisture.
  • Do not use skin care products that contain alcohol, fragrance, retinoids or alpha hydroxy acid. These are known to dry the skin, rather than smoothing and plumping skin the way water and other hydrating ingredients do.
  • Avoid eating a lot of processed foods and don’t smoke.
  • During summer, avoid heavily chlorinated swimming pools. Chlorine can dry the skin,


These are simple steps to keep your skin well hydrated. In taking them, you can say goodbye to dry, itchy, dull skin and hello to bright, even toned, smooth skin. (image: Vitória Santos | Pexels)

Take this Skin Care Myths vs Fact Quiz

Are your skin care decisions being guided by facts or myths? Common sense skin care may not be as easy as many people think. We are surrounded by marketing hype and skin care myths that can mislead our well-intentioned pursuit of healthy, beautiful skin. See if you can distinguish between fact and myth by taking our skin care quiz.


1.  What is the best product for preventing wrinkles?

a) Topical treatments containing retinoic acid (Retin-A)
b) Sunscreen
c) Over the counter creams


2. What is the best way to keep your skin clean?

a) Regular soap
b) Antibacterial soap
c)Consistent hand-washing


3. What foods cause oily skin and acne?

a) Chocolate
b) Oily foods
c) None


4. What kind of tanning practice is not dangerous?

a) Excessive amount of time in sun
b) Light, gradual exposure to the sun
c) Tanning booths that filter out UVB rays


5. What is the best SPF amount in sunscreen to protect skin?

a) At least 30
b) 10
c) It depends how long and at what time sun exposure occurs


6. What vitamin can make scars fade?

a) C
b) E
c) None



Check your answers with those below to see if you passed our skin care myths quiz.

  1. If you answered (b) Sunscreen you are correct! According to Harvard Health Publishing the best way to prevent wrinkles is to use sunscreen and not smoke.
  2. Regular soap (a) is the best way to keep your skin clean. Daily use of antibacterial soap may lead to antibiotic resistant bacteria. Consistent hand washing helps prevent the spread of infection.
  3. No identified foods create oily skin or acne, so the answer is (c) None. The skin creates and secretes sebum, an oily substance, on its own. There’s no evidence to indicate eating a specific food causes acne.
  4. Light, gradual exposure to the sun (b) is considered safe for your skin. Tanning booths are not safe. Even without UVB rays, your skin is still exposed to UVA rays that actually penetrate deeper into the skin possibly leading to premature aging and skin cancers.
  5. This one’s a bit tricky but most doctors recommend at least SPF 30 (a). If you are outside during peak daylight for more than two to three hours a higher SPF may be called for. So, if you answered (c) we will give it to you.
  6. You may be told by a well-meaning friend or advertiser that vitamin E reduces the appearance of a scar, but this claim is not backed by evidence. The answer is (c) None. If you need advice about a scar, consult a surgeon or dermatologist.


We hope you enjoyed the quiz! Stay alert to facts versus myths when deciding how best to protect and nourish your skin!  (photo: Madison Inouye | Pexels)

Tidy Up Your Skin Care Shelf

There comes a time when you ask yourself – ‘Why am I holding on to all these skin care products?’ Many people have an abundance of products that they are not using but the bottles, jars and tubes remain on the shelf. Maybe it seemed like a good purchase at the time. Maybe it didn’t meet your expectations, feels bad on your skin, or you think when the seasons change it will come in handy. For some reason, you are holding on to a bottle of toner with a broken sprayer but because you can see a bit at the bottom you don’t want to waste it. You say to yourself, ‘use it or lose it’ but the bottle remains. Maybe you suspect the product has passed its expiration date but are unsure. It’s time to simplify your skin care arsenal and tidy up your skin care shelf.


Whatever the reason, like unworn clothes in your closet, toss what you don’t use. When you tidy up your skin care shelf you’ll see how easy your routine can be. What products do you really need to keep your skin clean, healthy, and let’s add, radiant? Whatever your skin type – dry, oily or combination – it remains relatively consistent though it may become more extreme during a change of season. To evaluate what you need on your shelf, here’s a list of the must-haves.



Your face is special and deserves a proper, gentle cleaning whenever you work up a sweat and at night. Avoid harsh scrubbing and hot water so the skin’s natural oils and moisture remain intact. As far as cleansing goes, for most people it’s okay to simply rinse your face with warm water in the morning and not use a facial cleanser. If you have dry skin avoid facial cleansers containing alcohol or fragrance. An oil-free option may be best if your skin is oily.



A good toner contains ingredients that add and restore the skin’s nutrients creating a smooth, soft look. Apply after washing your face.



Don’t let your skin dry out! Apply a moisturizer every time after you cleanse or rinse with water. This applies to your face as well as to the rest of your body. While the skin is still a bit damp use a moisturizer to seal in moisture.



UV exposure wreaks havoc on the skin causing wrinkles, sagging, and other signs of aging. While some skin care products include SPF protection it may be below the recommended amount of 30, so applying sunscreen daily is required to protect your skin from UVA and UVB rays.


A Few Options



To increase skin cell turnover, use an exfoliant once or twice a week. Apply after cleansing and before moisturizing.



If you have issues with skin texture, firmness, or redness serums containing antioxidants may improve skin condition. They serve as collagen stimulators. Collagen strengthens the skin and its structure while also playing a role in replacing dead skin cells.


These are the skin care products that protect and nourish your skin. Look at everything on your shelf and consider letting go. Decide what you really need and toss the rest. If you can’t find an expiration date assume that opened products are good for one year from the manufactured date. If the product color has changed or looks and smells different from when you bought it, trash it. Your skin care shelf may be one of the first things you look at in the morning. Kick out the clutter. Organize what’s left. Feel the calm and carry on.

(image: polina tankilevitch | pexels)

Cleansing Your Face Naturally

I have been cleansing my face naturally with just glycerin soap and cold water for the past several years during the winter months. In the summer after my soap wash I’ve added a rinse of raw apple cider vinegar diluted in water and applied with a cotton ball. This routine has been working for me but lately I’ve started wearing makeup again. I now find myself needing a makeup remover or a cleanser that removes makeup and cleanses. So I started doing some research and want to share it with you.


Some say soap and water (Micellar water) works better than makeup wipes. Flat cotton pads are  an excellent initial step in removing makeup—in fact, they’re best used to remove makeup before cleansing the face. Using water and a natural face wash is what’s really going to remove residue and prep your skin for a good night regimen. I believe you need to remove your makeup first. Make a ritual out of it, go slow, be loving while removing your makeup. Maybe do a short eye massage and then move into a cleanser or soap and water wash.  A few natural ingredients to remove makeup are:


1. Coconut Butter or oil. I use this a lot because it works for me and my skin type plus coconut butter can thicken thin eye lid skin

2. Olive Oil. Known to work for all skin types.

3. Jojoba oil (or Olive Oil) mixed with natural beeswax (yellow).  About ¼ cup of oil and 1 tablespoon of beeswax.

4. Cucumber Cleanser.  Cucumbers have anti-inflammatory properties, so they help soothe irritated and/or acne-prone skin.  Use a blender, mash the cucumber until it’s pasty, add a little Olive Oil and you’re ready to apply.

5. Wash your face twice a day?  This really makes a difference.

6. Apply a raw apple cider rinse and then a good moisturizer.


If you just don’t have the time to work with the above natural recommendations there are many naturally-derived cleansers and makeup removers in the market.  Just do a little research, read your labels to find what sounds right for you and your skin type.  Avoid harsh sulfates, added fragrances, a lot of stabilizers and harmful preservatives.  Look for naturally-derived:


Surfactants. Remove dirt, oil and debris from the skin. They are often combined with other ingredients.

Emollients. Natural emollients can be plant- or animal-based so if you are vegan make sure to ask. They help reduce the amount of moisture lost in the skin when washing.

Exfoliant. Natural exfoliants remove dead, dull skin cells and leave your skin looking brighter and feeling clean and fresh.

Humectant. Humectants work in a similar manner to emollients to help your skin retain moisture while cleansing. A common natural humectant added to face cleanser is glycerin.  I love glycerin.


YASOU is researching and hoping to launch a cleanser/makeup remover sometime this year so stay tuned. We hope you find the above info useful.  Let us know if you have a favorite ingredient or product you love to cleanse with that also removes your make up. We love to hear from you!  Email us at terry@yasouskincare.com.   (photo: cotton bro | pexels)



Natural Skin Care Lessons Learned from Other Cultures

From its beginning YASOU Natural Skin Care made a conscious decision to create effective skin care products for people of every ethnicity, race, skin type and skin color. Our multicultural approach influences the ingredients we select and the processes we use in creating our products. The origins of our ingredients are a history lesson in cultural Influences where cultures depend on one another. Each of our products exists because of the contributions and collaboration of multiple cultures.


The list of ingredients in YASOU body cream with essential oils is an example. Mandarin essential oil was originally cultivated in the 12th century in southern China. Cypress oil comes from trees in the mountains of northern Mexico and the eastern Mediterranean. Use of the Aloe Vera plant in skin care has a history in Africa, India, and China. It was the Egyptians who shared the plant’s skin care secrets with the Greeks and Romans. Clinical tests now show its ability to accelerate cellular regeneration as well as hydrate and soften the skin. Shea butter comes from the fruit nut of the Karite trees growing in the savanna grasslands of West Africa. The harvesting of the tree nuts and extraction of its butter is often done by women working in cooperatives that provide consistent employment and paychecks. An estimated three million African women work with shea butter according to the UN Development Program. Our purchasing power supports rural communities as well as women’s empowerment. Marigold flowers contain Calendula oil and are native to southwestern Asia, the Mediterranean and western Europe. This oil helps prevent acne and skin inflammation.


We don’t pretend to know all about these cultures, but we’re open to new ideas and learning. We’re curious about people, geographies and ingredients cultivated. More often than not business owners find common ground and respect the ingenuity of others that may be unlike ourselves. Something may seem strange to us because it doesn’t fit with our assumptions. But it’s never too late to learn. These are just some of the natural skin care lessons we’ve embraced by working with people, not stereotypes; with cultures, not systems.


  • You always look better wearing a smile and offering kindness.
  • We have something to learn from everyone we meet no matter their position or place of origin.
  • While skin is somewhat genetically inherited, culture is learned.
  • Skin care is dynamic, not static. New ingredients are introduced from around the world. Research studies confirm or negate myths, legends, and viral messages on social media.
  • Natural skin care is holistic and not positioned as high or low culture.
  • History and geography help shape development in the skin care industry across cultures.
  • How natural skin care products are produced, packaged and distributed depends on a country’s economy and politics.
  • Who uses natural skin care products is often a social construct. Skin care product consumption by South Korean men is huge compared with the U.S. and Europe.


These global lessons have helped YASOU skin care establish core values. We celebrate the histories, geographies, contributions and collaboration of multiple cultures by creating a natural skin care line that you can trust and believe in.

Why Skin Care Is The Perfect Gift For Dad

A man’s skin says a lot about his health and Father’s Day is the perfect time to introduce dad to a skin care regime.  It’s important for a man to take good care of his skin if he wants to project an image of vigor and fitness.

The best tips for skincare for men are similar to those of women, although there are some differences.  Men for example often need to take more care of their skin because they shave, have occupations and outdoor hobbies that can give their skin a real beating.  Male skin is also thicker and likely to contain more oil. They can suffer from breakouts due to larger pores than women.  We here at YASOU compiled a short list of skin care tips that we believe every man should know.

    • Cleansing- this may be the most important part of smart skin care because it helps reduce the build up of oil and the chances of breakouts. A man should cleanse his skin at least twice a day. Once in the morning and once at night before bedtime.
    • Before Shaving- splash warm to hot water on your face to open your pores and apply a thin layer of shaving gel before shaving. Make sure to use a sharp razor or manual blade when shaving to prevent skin damage.
    • Moisturize daily- choose a face moisturizer that contains active ingredients. A good moisturizer should have a range of active ingredients for the best results. Look for “true” moisturizers that contain hyaluronic acid and glycerin which maintains the skins moisture levels.  Also look for antioxidants like vitamin A, C and E which condition the skin and provide nurturing to ensure that the skin is hydrated and looks healthy.
    • Sunscreen- apply it daily. Men who don’t use sunscreen increase their risk of getting sun damage, which can result in redness, irritation, extra blood vessels and skin cancer.
    • Exfoliate- about three times a week will help get rid of any buildup of dirt and oil below the surface of the skin. It will also keep those larger pores clean and free from dirt. Take a look at YASOU’s new day cream.
      It exfoliates and moisturizes on an inner level and contains all those great active ingredients we talk about in tip # 3.
    • Eat healthy and exercise regularly- this makes it easier for the body to naturally cleanse the skin.
    • Purchase a good body moisturizer,- focus on areas of the body where skin typically dries out like
      a. Elbows
      b. Hands
      c. Knees
      d. Shoulders
      e. Lower Legs

    Moisturizing the lower legs is particularly important and something men don’t think about.  Symptoms that can occur with aging by not moisturizing the legs are chronic dry skin or xerosis of the legs that can exacerbate eczema and cause the skin to turn a brownish woody color.  So, gentlemen moisturize your lower legs!

    YASOU hydrating body cream aroma free is the perfect Father’s Day Gift because this body treatment focuses on the areas we mention above and ladies you know: men need tender loving care (sometimes more than women) so keep an eye out for them.   YASOU!

How To Naturally Boost and Build Collagen

As we age our skin loosens its elasticity and firmness due to the loss and breakdown of collagen in the dermal layer of the skin.  The best thing we could do for ourselves is to create a natural environment that stimulates collage production for maintaining healthy, glowing, firmer skin.

Collagen is a protein made up of amino acids that are found in our bodies and exist naturally in our skin, as a structural support.  It is vital for strengthening blood vessels and giving skin it’s elasticity and strength. Some benefits of collagen to your skin’s appearance are:

  • It helps keep your skin youthful and glowing
  • It reduces wrinkles and smoothes the skin
  • It helps prevent loose and sagging skin

Some natural solutions to boost and build collagen are to take a collagen supplement , incorporate power foods in your diet and use a topical natural skin care cream that will plump up your skin again.  Incorporating these few steps into your daily regime can effectively start promoting collagen production and de-aging from the inside out.


Collagen Supplements

They are tricky in results and not regulated by the U.S. Food and Drug Administration (FDA). As with any treatment, how soon someone can see results after taking them varies from person to person but a high quality supplement can help firm thin, loose skin.  They come in both pill and liquid form. If you decide to incorporate a collagen supplement ( can be found at your local supplement store) into your diet you should also increase your vitamin C intake.  This combo will help the body produce collagen.


Power Foods

Collagen production in the body thrives from a high antioxidant, omega fatty acid and mineral diet. Here are some foods you can choose from.

  • Brazil Nuts.
    Contain Selenium which is a powerful antioxidant. It works alongside vitamin E and C which are essential for the immune system.  Studies suggest that a Selenium rich diet can help protect the skin from sun damage, age spots and skin cancer.
  • Fish, Lean Red Meat, Legumes (particularly peanuts), and poultry.
    Contain Zinc which helps to reduce skin damage, keeping the skin soft and supple. Zinc also reduces inflammation and promotes skin cell growth, maintaining collagen and elastin.
  • Oily Fish, Flaxseed Oil, Almonds, Walnuts, Linseed and Avocado’s
    Contain Omega-3 fatty acids. Make sure you get enough omega 3 and omega 6 fats.  These are essential fatty acids which cannot be made in the body and must be obtained through diet. Omega 3 fats encourage the body to produce anti-inflammatory compounds, which can help skin, particularly inflammatory skin conditions like eczema. They also fight dry skin and provide an ideal environment for collagen production.
  • Carrots, Cantaloupe, and Sweet Potatoes.
    Contain Vitamin A which repairs the skin and acts as an antioxidant.
  • Guava, Red Fruit and Vegetables, Citrus Fruits, Papaya, Tomatoes and Dark Green Vegetables (kale, spinach, collards, and broccoli).
    Contain Vitamin C which is sensitive to heat, so foods eaten in their raw form will retain more of their vitamin C than cooked foods.  Vitamin C helps collagen formulation by changing proline into hydroxyproline and lysine into hydroxylysine. These fight free radicals produced by too much sun that leads to prematurely aging skin.
  • Leafy Greens and sunflower seeds
    Contain Vitamin E which stimulates collagen production.
  • Green Tea.
    Contains Catechins which are phytonutrients that act as antioxidants and prevent the breakdown of collagen.
  • Dark Berries (raspberries, blackberries, cherries, blueberries, black currant and Acia).
    Contain Anthocyanidins which are phytonutrients that strengthen collage by linking the fibers together.
  • Cucumbers and Horsetail Herb.
    Contain Silia which is a mineral that heals connective tissue, keeping collagen from breaking down.
  • Soymilk and Cheese.
    Contain Geinstein which stimulates collagen production and blocks enzymes that break down and age skin.
  • Red Vegetables (red peppers, beets, and tomatoes).
    Contain Lycopene, an antioxidant which increases collagen production and protects the skin from the sun.
  • Olives (green and black), Cucumbers and Celery.
    Contain Sulphur which supports collagen production.


Natural Skin Cream

Adding an Antioxidant rich face cream like YASOU Cellular Day Cream (which is high in antioxidants and skin firming ingredients) and the Cell Renewal Night Cream (with cell regenerating and HyadisineÒ ingredients) to your skin care routine is bound to make your skin look firmer and rejuvenated.

These face creams work on the layers of skin where new skin cells are formed and where collagen gives the skin the support and firmness it needs to appear vibrant and wrinkle-free. By increasing skin cell turnover, your body is stimulating collagen production. Antioxidant rich creams will reduce dry skin, fine lines and wrinkles.

While supplements, diet and creams can give your skin a healthy glow, there’s no guarantee they will make you look like you’re 20 again. But who needs that? Let’s embrace our age and look the best we can.

(Image: Daria Shertsova | Pexels)

The Power of Aloe Vera For Beautiful Skin

The Aloe Vera plant dates as far back as 6,000 years ago in ancient Egypt. It was regarded as a sacred plant the “blood” of which held the secrets to beauty, health and immortality. Aloe Vera also has a long history of use as a moisturizer, hydrating the skin of our early ancestors in Africa, Persia, Greece and Italy. Its properties are cherished for soothing the skin. Certified organic Aloe Vera, derived from the plant’s leaf, offers the purest experience.


In skincare, today we know that one of the secrets behind Aloe Vera’s virtues is its ability to stimulate the fibroblast cells, causing them to regenerate faster. Cells produce collagen and elastin giving our skin a smooth, firm and healthy glow. The Mayo Clinic has reported on benefits of Aloe Vera in treating wounds, burns and minor skin infections. Leaves from the Aloe Vera plant contain anti-oxidants and other nutrients including beta-carotene and vitamins C and E.


The gel found inside the Aloe Vera leaf contains chemicals that enhance circulation through blood vessels in the skin and can help kill bacteria. The plant’s benefits do not stop there. Aloe Vera can help relieve itching, burns (including sun burn), wounds, psoriasis and inflammation.


Other uses of the versatile gel from the Aloe Vera plant range from makeup remover, shaving cream, bug bite soother, to skin exfoliator. Acne, blisters, and surface sores can all be soothed with Aloe Vera.


Aloe Vera comes in various forms such as gel, oil or juice. It has a bitter flavor so it’s not the most pleasant tasting plant, however when blended into a smoothie with other ingredients such as berries, coconut milk and green vegetables like cucumber and spinach, it provides a nutrient-rich super drink that will cleanse your system and benefit you skin.


In an average day we expose our skin to pollutants, chemicals, sunlight and a variety of allergens. Natural skincare products rely on nature’s gifts and a history of benefits recorded by our early ancestors to modern day researchers. Aloe Vera is a bona fide super skin care ingredient that holds many virtues. Indulge your skin with good things from nature.

Skin-to-Skin: Mom’s First Gift

Mother’s Day is approaching and we may start thinking not just about what to give mom but what mom has given to us. Of all the gifts, her touch may be at the forefront. I discovered the power of this while reading about skin-to-skin care at the time of birth. It is then that our routines begin.

When a woman becomes a mother the practice of skin-to-skin care with baby can start a spiral of healthy bonding according to researchers in Norway and America. Placing the naked baby prone on the mother’s bare chest at birth or soon afterwards is part of what these researchers describe as optimal care.

Weeks later the newborns receiving skin-to-skin care expressed “happiness, peace and satisfaction.” This simple act can begin a lifetime of healthy, caring practices for mother and child. It makes me realize that skin-to-skin contact is a mom’s first gift to her baby. It is not just touching a baby that has this effect; it is a nurturing touch by mother.

I remember how mom touched my forehead to see if I had a fever. How her hand always reached for mine while crossing the street. Playing tug of war with our toes. Her hugs goodbye and hello.


Today, Moms are Stressed

Lots of moms are stressed according to a Today.com online survey of more than 7,000 mothers this week. Major stress factors reported are not having enough time to get done what they need to do, husbands, daughters, staying fit and attractive, and trying to relax. That’s right, moms are stressed about being stressed.

A good gift for mom this year may be a get away. Okay, you can’t send her to Hawaii but you can help her relax and get away from the everyday routine. A photo book of her doing the things she loves, a silky body cream (excuse the promo) and dinner at a favorite restaurant top my list.

A Pew Research report shows that 70% of the public believes it is more difficult to be a mother today than it was 20 or 30 years ago.  If you are younger than 30 be sure to give mom an extra hug.  (above photo: wayne evans | pexels)   

Natural Skin Care Through the Ages

The use of natural ingredients in skin care has an enduring history throughout the ages. Influenced by culture, geography and of course aesthetics you may be surprised at what natural skin care remedies of yesteryear have in common with today’s skin care products. Relying on natural ingredients begins with the Egyptians and has evolved to the present day. Such knowledge can take your skin care into the next decade with confidence.


Ancient times

Ancient Egyptians created do-it-yourself remedies consisting of sesame, castor and moringa oils to diminish wrinkles. They cleansed their skin with a soapy paste using bentonite clay and olive oil, a combination still sold today in some soaps and face mask products. The most famous of Egyptian women, Cleopatra, was said to have used these to preserve her beautiful skin.


The ancient Greeks looked no further than fresh berry bushes, olive trees and honeybees to mix, mash and extract surrounding bounties to create oils and pastes with anti-aging and hydration properties.


Middle ages

During Medieval times and the Renaissance years in Europe smooth, white skin was highly praised. Women turned to herbs, seeds, and flowers for their face masks and sported hats to shade their skin from the sun. Saunas and sweat cleansing came into vogue for both men and women.


Later, in the 1800s the white porcelain doll look continued to be pursued by using lemon juice to naturally lighten the shade of skin.


20th Century change


It wasn’t until the 1930s when Coco Chanel returned from a Mediterranean cruise with a glowing bronzed tan that year-round tans became the desired look for skin. Prior to that tanned skin had been associated with field work. Routines for skin care often included ten steps.


Cold cream, moisturizers, and sunscreen all became easily accessible in the 1940s. During the 1950s do-it-yourself skin care face masks staged a comeback. Sunbathing was seen as glamorous. Powder compacts reduced skin shine.


During the 1960s skin damage from UVB and UVA rays became known, but many did not heed the warnings until decades later. Following the cake mascara psychedelic sixties, the 1970s ushered in a soft, natural look with minimal makeup and organic skin care products that harkened back-to-the earth sentiments. Natural beauty reigned as represented by popular celebrities Goldie Hawn, Ali McGraw, Sissy Spacek and let’s not forget men including Michael Douglas, Dustin Hoffman and John Travolta.


The 1980s were the yuppy years when designer names were blazed on clothing. In skin care, anti-aging products with collagen, natural extracts and acne cleansers were introduced. Face scrubs and exfoliation became common in skin care routines. Sculpted, defined features were highlighted. Matte makeup gave skin a natural look.


By the 1990s escalating skin cancer concerns brought sunscreen to the forefront and became a regular accompaniment for men and women’s morning skin care routine. Herbal essence shampoo filled shower stalls; body powder and body lotions crowded bathroom cabinets. AHAs – alpha hydroxy acids – were introduced to help diminish fine lines, promote blood flow, brighten and exfoliate skin.


21st Century solutions


Let’s forget Britney Spear’s body glitter in the 2000s and Victoria Secret’s Love Spell fragrance and move onto natural body butter, cellular face creams, and vegan hand lotions that promote bright healthy skin.


The 2020s  will continue to embrace natural, sustainable skin care products. Global diversity has provided an influx from other cultures. The toffee-colored, healthy skin of celebrities such as Alex Rodriguez, Halle Berry and Beyonce is now admired.


Serums, refillable products, body and face creams, lip elixirs and other organic skin boosting, skin smoothing remedies harken back to the ages when natural bounties were relied upon. What we know is that there is no one and done process in skin care. It’s an everyday effort. Take your skin care into the next decade with convenient, effective, natural, organic, and sustainable solutions.


Cleopatra would be jealous.


(image: Saph Photography | Pexels)