While Brazil was getting ready for the 2016 Olympics, one quarter of Brazilian men reported spending more time tending to their facial skin than they had in the prior 6 months. Their biggest skincare concerns were ones shared by North American and European men – aging skin and oily skin, according to Mintel consumer research.
Euromonitor International research shows Egyptian men’s purchases of shaving products including creams, foams, razors and blades edged up last year. Sophistication and incomes are rising in Indonesia along with men’s concerns over their image. A simple grooming routine is what the majority of men reported wanting.
Sales of skincare products for men are surging in part because of Millennial men who are now reaching their mid twenties and older. They are more knowledgeable of product benefits and more aware of how to enhance their image than older generations of men.
Men’s salons that offer massages, facials and waxing are tapping into the pleasure and practicality of men’s self care. Beard control, pore treatment, skin firmers, moisturizers, and sun protectors are some of the personal care products that appeal to male consumers. They are willing to spend money on skincare but often need a second opinion on which products to buy. Quality of ingredients and a positive sensory experience are things they look for in skin care products. They want their products to be effective, smell good and feel good.
Within the top selling men’s personal care products are body moisturizers, facial cleansers and facial moisturizers. According to Mintel research, 12 percent of men use eye cream. Fifty nine percent say personal care products boost their self-esteem.
Connected to world influences by social media, men are finding skin care tips and use acceptance from global sources. Paris Vogue deemed South Korea a “utopia of grooming” and highlighted some of the best-selling man inspired Korean products and treatments. In South Korea cleansing, moisturizing and staying out of the sun are lessons parents teach to both boys and girls. In the USA male awareness of skin care benefits is increasing. An estimated 43 percent of American men are using skincare products to moisturize their skin, stall aging, conceal flaws and cleanse their faces.
YASOU natural skin care is a unisex brand that appeals to both women and men. They like its feel, quality of ingredients, aroma and effectiveness. Another benefit men especially like is easy product purchase. It’s simple to order YASOU skin care products online. Beautiful skin and well-being are available to all.