When developing YASOU skin care I wasn’t thinking about gender neutral beauty or how my skin care line should be unisex. I just wanted to create products that contained quality ingredients, were plant-based, cruelty-free, felt good and really worked. These were and are the requirements on my “Must” list.
After creating my first product YASOU hydrating body cream with essential oils, I noticed my husband and brother loved the body cream. They loved the way it felt, the way it smelled and that it really helped their dry/cracked skin. I realized that the ingredients and essential oils (aroma) I was using in my line appealed to both genders.
The more research I did concentrating on hydration and replenishing aging skin, the more I learned that if you use quality ingredients that target all skin types, than both men and women can use the same products. There are huge differences between male and female skin but the key when looking for skin care is to not think about gender but to think about skin type and skin care needs. When tailoring a skin care plan, one should base it on one’s own need, particular issue and what the best ingredients or treatments are needed to solve them. With all this in mind I knew YASOU skin care was naturally unisex and part of the gender neutral beauty tribe.
Our world and the beauty industry is changing. Traditional stereotypes are beginning to dissolve, looking and feeling out-dated. Gender neutral beauty is becoming a global trend in 2018 and when skin types and skin needs are similar for couples, it’s also cheaper to invest in quality products and share them. Plus there’s less clutter and waste, so it’s good for the environment!
The more I think about Gender Neutral Beauty the more I realize that there is something deep happening. I believe it’s a sense of freedom for all of us and for our children. It’s the freedom to try new things, shop and live in a way where we don’t feel judged or stifled into a gender or category that may sacrifice quality. Marketing is ingrained in how we live and in how we view ourselves and our beauty. Marketing is becoming inclusive, more of a reflection of the society we prefer to live in! It’s the best time to learn about your ingredients and what their benefits are. When shopping, you can invest in something good that works for you and your loved ones. Remember feeding your skin is like feeding your body! No matter what your gender.