Why YASOU Is A Cruelty-Free, Plant-Derived, Vegan Skin Care Line

This blog post is very personal for me and hopefully you will see why. When I decided to create YASOU, “ A Toast To Your Health” skin care line, the things I knew for sure were. . .

1) I wanted my skin care line to be cruelty-free

2) I wanted to only use natural or organic plant (vegan) or plant derived ingredients

3) I wanted to become Leaping Bunny certified

Also, the skin care line had to be Greek-inspired as an ode to my ancestry and its timeless devotion to aesthetics and health.

I am not a vegetarian but I am a work in progress in becoming one. I have always loved, respected and protected animals and the earth. I can honestly say that I have felt happiest and most comfortable when with animals or while being in nature.

As I do research for new, interesting ingredients I have come to realize that as exotic as a new ingredient or origin may sound, when you break it down – it is almost always about ingredients that contain vitamin C, vitamin A, vitamin E, omega or protein just to name a few, that are known to be antioxidants or have benefits for collagen and hydration, etc.

Why test already safe products?

If you think about it there are many products on the market that are made using thousands of ingredients that have a long history of safe use. So why do we need to test on animals? The argument in 2017 may be to see if the ingredient is safe. I say “phooey.”

“Companies can ensure safety by choosing to create products using those ingredients. Companies also have the option of using existing non-animal tests or investing in and developing alternative non-animal tests for new ingredients. There are nearly 50 non-animal tests that have been validated for use, with many more in development.” Taken from an article from The Humane Society of The United States called “Fact Sheet: Cosmetic Testing

Beauty consumers speak up

In this article on what Beauty Consumers Favor by Nielsen statistics show “when it comes to claims in the beauty aisle, consumers appear most invested in animal welfare, as “not tested on animals” was the most important packaging claim among those surveyed (57%), followed by SPF (sun protection factor) related claims (56%).” This article contains a lot of great info with statistics on what has become important to consumers.

If cruelty free products are important to you and you don’t know how to tell if a product is cruelty free, please check for a Leaping Bunny, cruelty-free or Not tested on animals bunny logo. To learn more see my previous post: What’s A Bunny On The Label Mean?

Please note that being a cruelty-free company doesn’t mean the ingredients do not contain animal or animal by-products in them. Only companies identified as vegan do not contain animal by-products in them. This is another conversation we can have soon.

I want you to also know that YASOU skin care is a sustainability-minded company. Our commitment to the natural environment extends beyond skin care. All of our packaging is environmentally friendly and recyclable. We take care to manage any waste in a sustainable way because we care and love our earth.

When you buy cruelty-free, plant-derived skin care products you are supporting the effort to build a humane, sustainable lifestyle that benefits all.

How to Protect and Enhance Your Lips

Our lips are unique to each of us. They play a special role in eating and expressing how we feel. You can see the shape of lips change when someone laughs, pouts, cries, or smiles. Facial recognition studies show that lips are the first place our brain goes to for identifying gender. While the rest of the face contains up to 16 cellular layers, lips have only three to five layers. Without a tough outer layer and no protective suntan ability our lips are left exposed to the environment in ways other parts of the body are not. Unlike the warm, moist protected environment inside the mouth and nose, lips are exposed to weather conditions and sun. Lip care is essential. Here are some suggestions on how to protect and enhance your lips through proper care.


Con not lick your lips
One of the first things to know when caring for your lips is to not lick them. Don’t lick even when the lips feel dry or before applying a lip balm. Lips are made of proteins and fats. Enzymes in your saliva break these down, and may cause damage to lip skin. If you lick before applying a lip balm you’re sealing the saliva in.


Exfoliate lips
When lips are chapped, exfoliate with a wet washcloth. This removes dry skin and enhances the lips’ natural color. Gently buffing the lips provides a smooth surface for applying lipstick.


Keep lips hydrated
The best way to keep lips hydrated is to drink enough water each day. Add a humidifier if your environment is particularly dry, moisturize and exfoliate.


Protect from the sun
Be aware that heavy oiled balms and lip gloss create a surface that attracts the sun. Lip balms should contain sun block. Too much sun exposure can cause a loss of volume in lips, discoloration and fine lines.


Apply healthy lip balms
Lip balms made with healthy ingredients such as a natural wax and a bit of oil provide a protective shield against weather conditions. Lip balms are not made to absorb into the skin. Balms protect the lips from dry air that’s seeking moisture.

Read the ingredients in your lip balm. Avoid those that contain parabens and known irritants such as phenol and cormol. Experts advise a natural wax such as bees wax to help the balm stick to lips as well as a bit of oil such as almond or coconut oil to moisturize, and a sun block (SPF 15-30) to protect against sun’s rays. Vitamin C and E neutralize free radicals that can damage collagen and elastin.

Apply a balm with a lip brush beyond the lip line to keep lipstick from bleeding into fine lines around the mouth.


Lip enhancement
Experts generally agree that over the counter lip plumpers work by boosting blood flow creating a mild swelling that doesn’t last very long. Ingredients used may irritate the lips and potentially create dryness and scaling. Talk with a dermatologist about thinning lips.


Hyaluronic Acids
We recommend botanical hyaluronic acids the reason, it is ethically derived from a plant called cassia angustifolia, resulting in a clean and cruelty free hyaluronic acid that protects the skin, strongly binds to water, and fills in wrinkles and fine lines maximizing your anti aging skin care efforts allowing you to revel in skin that is softer, plumper, tighter, brighter and healthier.

Our lips are a sensory organ. Stay aware of how you can protect and enhance them with these simple steps.

YASOU Greek-inspired skin care will be launching our new product soon, a vegan lip treatment for women and men we are so excited. Stay tuned!